Cheeky Midweeky: May 2023
1.2m impressions | 952k people reached | 124k engagements | 9.4k deals clicked
The purpose of this campaign was reduce the midweek troughs over the Winter period. For the first time, we tested connected TV (digital TV) which achieved 97% viewing rates. Throughout this campaign we featured your deals in advertising across social, native and search and our owned channels.
Phase 1 - All kinds of golf for all kinds of golfers: July 2023 (still live)
1.2m impressions | 253k people reached | 177k engagements | 1.3k deals clicked (as at 23/8/23)
The purpose of this campaign is to generate awareness of golf in the Taupō Region through a new brand positioning. We undertook a shoot to create authentic content, which aligned with the campaign, and generated a series of assets that can be rolled out over a number of years. Showcasing our 9 amazing golf courses, the campaign launched "All kinds of golf for all kinds of golfers" across targeted digital advertising across connected TV (digital TV), social, native, search and our owned channels.
Trail Towns - Season 2 Episode 3
32k current views | 124k forecasted views | 168k audio listenership
NZ's only 24min episode on SBS Australia.
Rivers of Dreams Australia: Jan 2022
10m impressions | 146k video views | 27k click-throughs | 9.9k sign ups
The purpose of this campaign was to build a fishing database of Australian fishermen and women that we can continue to inspire to travel to New Zealand to fulfil their passion. We gave away two prize packages in partnership with Poronui Lodge, Tongariro Lodge, Chris Jolly Outdoors, Tongariro River Rafting, Lakeside Accommodation and Helisika.
Meet in the Middle (collab with Towncentre Taupō)
2,875 pageviews | 700 sign ups
The roadworks along Ruapehu Street in Taupō town caused disruption for some of our lakefront motels. In order to support them during this period, we ran a competition in conjunction with Towncentre Taupō for a group of four people to ‘Meet in the middle’. To align with our passion groups and destination, we had four themes – High Octane Adventure, Geothermal Escape, Relax and Recharge, Mountain Bike Trail Nirvana. This resulted in over 700 entries, generating 400 new contacts for our database. The accommodators supported were Great Lake Motel, Acacia Lakeview Motel, Ika Nui Motel, and Absolute Lake View Motel.
NZ Golf Partnership Campaign: July - Nov 2022
583k impressions | 9.3k sign ups
We have engaged with Experience Golf and Golf NZ to share content and deals with their database. The primary purpose of the campaign is to promote the prize giveaway, encouraging email entry for database acquisition, with a secondary purpose to ‘unlock special Taupō packages’ if you enter the giveaway via a landing page. Campaign is still ongoing, final results will be updated in December 2022.
Hiking Campaign: Jul 2022
5.3m impressions | 37k pageviews | 9.2k sign ups
The objective of the hiking campaign was to promote a competition offer and build a database.
Biking Campaign 2: Jul - Aug 2022
5.9m impressions | 50k click-throughs
The objective of our second biking campaign was to drive riders to a landing page full of packages and deals. And to talk to a broader audience than just hardcore mountain bikers, eg scenic cyclists.
Mates Campaign: Jul - Aug 2022
5.3m impressions | 69k click-throughs
The objective of Mates campaign was to drive friends to a landing page full of packages and deals.
Kia Ora magazine Aug 2022
Wairakei Terraces (including hero image spread), Lake Taupō Holiday Resort and Otumuheke Stream feature in this story about where to soak this winter (DGLT hosted Cathy Bennett). View full spreads >
NZ travel: Must-do kayaking spots and top tips for beginners
The Ngātoroirangi Mine Bay Māori Rock Carvings are featured in this story.
NZ Herald: Taupō School Holidays: What's on to keep kids entertained
This story featured all the events taking place over the holidays with a plug for Chris Jolly Outdoors, kids fishing at the Tongariro National Trout Centre and Confinement Escape Rooms.
NZ Herald / NZ Travel: Some of the country's best winter shows and festivities
Taupō’s Winter Festival featured in this story on what to do in NZ this winter (submitted by DGLT for Go NZ).
NZ Herald: NZ holidays: Cycle trails and bike trips to try this winter
Taupō’s Great Lake Trails and Craters of the Moon MTB Park feature in this story about biking in winter (submitted by DGLT for Go NZ).
The Hits: These are some of the best places to travel in New Zealand with the whole family
Taupō DeBretts, Tokaanu, National Trout Centre, whitewater rafting and Creel Café are all featured in this story about where to travel with family this winter.